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Event Industry Gamechangers

What does it mean to be a gamechanger? According to Oxford Dictionary, the definition of a game changer is ‘an event, idea, or procedure that effects a significant shift in the current way of doing or thinking about something.’

Creative and passionate, game changers often fly off radar, focusing 100% on supporting their community. They influence their network and others around them to make a positive change.

Below is a list in alphabetical order that is by no means exhaustive, of just some of the people who are inspiring us at JLLive to be the change we want to be in the events world.

Carina Bauer, IMEX


Running an event brand for the MICE industry is no mean feat but Carina Bauer, CEO of IMEX and her team are leading from the front in terms of sustainability, inclusivity and generally being a positive influence on the events community.



Tamar Beck, Gleanin


After a longstanding career at Reed Exhibitions, Tamar Beck has been CEO at Gleanin for almost 10 years, the platform which allows event organisers to empower their communities to market the event.


Champion of diversification, Tamar Beck was one of the founding members of the Women in Exhibitions UK Chapter.

Ashanti Benhill-Dhue, Diversity Ally


Not only is Ashanti founder of one of the most successful virtual event organiser companies but she also owns Diversity Ally – a business that has recently announced a partnership with Informa.


When Ashanti is not delivering for clients or supporting industry giants in improving their diversity and inclusion (D&I) practices, she is also running her own virtual events which breakdown taboos, societial boundaries.

Anthony Burton, BeMatrix


A practical problem solver who loves pushing the boundaries, Anthony is a constant optimist with the drive and enthusiasm to find solutions and practical outcomes to all situations.

Dax Callner, Smyle

Another lover of all things measurement and data, Dax Callner, strategy director of Smyle, has recently launched the Experiential Marketing Measurement Coalition – a new global initiative for event measurement.

Sophie Holt, Explori

Managing director of Explori, Sophie pushes forward the event industry and lets the data lead. Sophie champions sharing industry knowledge for the betterment of the sector.

Anita Howard, Freelancer and ICE Chair


Anita is a pillar of the corporate event organiser network. Having previously worked as an event director for Blenheim Exhibition and Reed Exhibitions, Anita has spent over 25 years in the event community. Anita now heads up ICE, the in-house corporate event planners network.

Lou Kiwanuka, The Shaper Group and ESSA Chair

Lou Kiwanuka is a woman of firsts – first female chair of the Event Services & Suppliers Association (ESSA) and first woman to lead the Event Industry Alliance (EIA).


Founder of The Shaper Group in 2007, Lou’s most recent creation was the Ops Nest – the first membership programme dedicated to providing essential training for event operations professionals.


John Martinez, Shocklogic


One of the godfathers of event technology, CEO, founder and owner of Shocklogic, John Martinez is known industry-wide for his love of events, as well as for sharing his passion of mindfulness.


John brought wellness and mindful approaches to business long before Instagram.

Katie Morhen, 52eight3

Running 52eight3, an events industry communications agency throughout the pandemic that serves a closed industry, Katie never-the-less helps her clients grow their market share.

Chloe Richardson, GDS Group


An event industry influencer, Chloe has a LinkedIn network of over 7,000 events professionals.


Chloe has been driving commercial success for organisers through rebooking and sales campaigns. She has shared her story of moving across the country to combine her two passions: events and performance. Chloe is a beacon of inspiration and constantly embraces change.

Mike Seaman, Racoon Events


CEO of Raccoon Events, a high-growth events business focused on health and wellbeing markets.


Mike is known for practicing what he preaches. He leads a team who are fully immersed in the outdoor community and he has recently become a Running Mayor for Guildford.

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